Market potential for seafood snacks

Client: India-based marine company exporting to over 20 countries

Bullets:

  • 500 hours of CATI
  • 600 hours of FGD’s/IPIs/CAWI
  • 1000+ Interviews conducted

OPPORTUNITY: The client wanted to understand the market potential for seafood snacks and identify customer requirements as well as major customer motivation points

SOLUTION: 
SG Analytics deployed a specialist team headed by a Project Manager, comprising of a data processing specialist, a survey programmer, 2 analysts and 2 supervisors. The team used four different methodologies to capture the data points, customizing the target audience and associated screener questions for the respective methodologies:
  • 11 Focus Group Discussions (FGDs) across 5 cities – Pune, Bangalore, Hyderabad, Delhi and Kolkata – with 12 participants each
  • 600 Computer Aided Telephonic Interviews (CATI), ensuring that target respondents satisfied the screener criteria
  • 120 in-person interviews (IPI) at targeted mall intercepts and shopping centers with appropriate respondents
  • Conducted 300 online/web surveys across 6 cities – Pune, Bangalore, Hyderabad, Delhi, Kolkata, and Mumbai

VALUE DELIVERED:

The insights from your study helped us identify our target segment and themost appropriate market mix – Global Head of Business Developmen

  • Identified appropriate target segment for sea food snacks
  • Improved market knowledge through competitor analysis
  • Refined the understanding of consumers’ buying behavior
  • Provided clearer insight of brand perception/awareness

 

500
Hours of CATI.
600
Hours of FTF and CAWI.
1000+
Interviews.

VALUE DELIVERED

►
1
Identified appropriate target segment for sea food snacks.
►
2
Refined the understanding of consumers’ buying behavior.
►
3
Improved market knowledge through competitor analysis.
►
4
Provided clearer insight of brand perception/awareness.