Market potential for seafood snacks

Client: India-based marine company exporting to over 20 countries

Bullets:

  • 500 hours of CATI
  • 600 hours of FGD’s/IPIs/CAWI
  • 1000+ Interviews conducted

OPPORTUNITY: The client wanted to understand the market potential for seafood snacks and identify customer requirements as well as major customer motivation points

SOLUTION: 
SG Analytics deployed a specialist team headed by a Project Manager, comprising of a data processing specialist, a survey programmer, 2 analysts and 2 supervisors. The team used four different methodologies to capture the data points, customizing the target audience and associated screener questions for the respective methodologies:
  • 11 Focus Group Discussions (FGDs) across 5 cities – Pune, Bangalore, Hyderabad, Delhi and Kolkata – with 12 participants each
  • 600 Computer Aided Telephonic Interviews (CATI), ensuring that target respondents satisfied the screener criteria
  • 120 in-person interviews (IPI) at targeted mall intercepts and shopping centers with appropriate respondents
  • Conducted 300 online/web surveys across 6 cities – Pune, Bangalore, Hyderabad, Delhi, Kolkata, and Mumbai

VALUE DELIVERED:

The insights from your study helped us identify our target segment and themost appropriate market mix – Global Head of Business Developmen

  • Identified appropriate target segment for sea food snacks
  • Improved market knowledge through competitor analysis
  • Refined the understanding of consumers’ buying behavior
  • Provided clearer insight of brand perception/awareness

 

500
Hours of CATI.
600
Hours of FTF and CAWI.
1000+
Interviews.

Client

India-based marine company exporting to over 20 countries.

OPPORTUNITY

The client wanted to understand the market potential for seafood snacks and identify customer requirements as well as major customer motivation points.

SOLUTION

SG Analytics deployed a specialist team headed by a Project Manager, comprising of a data processing specialist, a survey programmer, 2 analysts and 2 supervisors. The team used four different methodologies to capture the data points, customizing the target audience and associated screener questions for the respective methodologies:
  • 11 Focus Group Discussions (FGDs) across 5 cities - Pune, Bangalore, Hyderabad, Delhi, and Kolkata – with 12 participants each.
  • 600 Computer Aided Telephonic Interviews (CATI), ensuring that target respondents satisfied the screener criteria.
  • 120 in-person interviews (IPI) at targeted mall intercepts and shopping centers with appropriate respondents.
  • Conducted 300 online/web surveys across 6 cities - Pune, Bangalore, Hyderabad, Delhi, Kolkata, and Mumbai.

VALUE DELIVERED

►
1
Identified appropriate target segment for sea food snacks.
►
2
Refined the understanding of consumers’ buying behavior.
►
3
Improved market knowledge through competitor analysis.
►
4
Provided clearer insight of brand perception/awareness.
 

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