Primary and secondary research for fleet-management service provider

25+
Expert interviews
15
Competitor benchmarkings.
6
Countries.
10
Partner leads.

Client

A fleet-management service provider operating in 6 countries across Europe and Americas.

OPPORTUNITY

The client was on the lookout for partnership opportunities with network providers in the fleet management sector. An important shortlisting criterium was that potential partners needed a vast network reach with multiple spectrum-operations in their respective geographies and target consumer segments.

SOLUTION

SG Analytics conducted a thorough primary research and a supplemental secondary research to provide the client with relevant partner leads.

Primary Research:
  • SG Analytics’ primary research analysts conducted marketplace discussions with 25+ key experts in M2M communications and the telematics segment to develop an understanding of trends across the value-chain, market size of the fleet management segment, competitive landscape, network-provider landscape, consumer segmentation, and applicational requirements.

Secondary Research:
  • The primary research was supplemented by desk research on 15 fleet management service providers w.r.t., sales and marketing, M&A and collaboration strategies.
  • SG Analytics also conducted the market sizing of the network usage in the fleet management services market w.r.t. type of technology, spectrum, pricing, along with a benchmarking of 10 prospective partners providing licensed or unlicensed M2M networks.

Advisory:
  • The interview and secondary research insights into the fleet management industry across SG Analytics to shortlist prospective partners, who could help the client in expanding across target geographies.

VALUE DELIVERED

►
1
SG Analytics submitted a detailed benchmarking and recommendations on prospective partners.
►
2
The client leveraged SG Analytics report to select prospective partners, who helped them in expanding their business.
 

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