Client: Europe-based multinational beverage and brewing company with an employee strength of ~70,000 globally
OPPORTUNITY: The client wanted to expand its geographical footprint in Africa by entering the Nigerian
market. The client also wanted to conduct a detailed study on the Nigerian beverage market and develop a market entry strategy.
SG Analytics research and consulting team applied PESTLE and Porter’s Five Forces Model to provide actionable insights to the client:
SG Analytics, with its sound knowledge and experience in the researchand consulting division, helped us set up a profitable business unit in Nigeria. – Director – Sales and Marketing