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Marketing strategy for mobile network operator

CLIENT

A mobile network operator, providing mobile telephony and M2M services across Europe.

OPPORTUNITY

The client engaged SG Analytics to gain insights into consumer trends and brand perception in its operating geography with the aim to assess its present state in the market and devise new sales and marketing strategies.

SOLUTION

Based on a detailed understanding of the client’s requirement, SG Analytics adopted a primary and secondary research-driven approach to devise a data-backed sales and marketing strategy for the client:
Primary Research
  • A team of SG Analytics’ primary research analysts with experience in the TMT sector conducted a consumer survey. 25 key experts in the M2M communications segment took the survey and provided their insights into the value-chain landscape, trends in the use of M2M communications, consumer preferences and segments, and the competitive landscape.
Secondary Research
  • SG Analytics assessed 10 major players and conducted exhaustive desk research to find the information shared in various reports, press releases, and other data sources to fill data gaps with respect to market share and dynamics; market trends; consumer review, trends and expectation; demographic- and age-wise segmentation; and competitive strategy of major players.
Based on insights from the interviews and secondary research, SG Analytics’ TMT expert analyzed relevant key factors, including customer trends, customer expectations, and competitive landscape, and submitted a granular report to the client.
25
Survey respondents.
10
Competitor strategies analyzed.

VALUE DELIVERED

►
1
The final delivery included information on consumer trends & expectations, service portfolio and competitive landscape.
►
2
The client implemented the results to devise its key marketing and sales strategy.
 

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