Market potential for petroleum-electric hybrid vehicles

Client: Leading European B2B research agency with specialization inTechnology & Professional Services sectors

Bullets:

• 600 Man hours 
• 1200 CAWI
• 30 In-depth interviews (CATI) 
• 12 Focus Group Discussions

OPPORTUNITY:

• The SG Analytics team shared the prerequisites with the panel team for selecting the appropriate respondents, taking measures to avoid over-contacting respondents and any biases in the responses.
• The SG Analytics team established demographic breaks and created quotas of respondents that meet specific criteria.
• The team distributed and routed the survey traffic to achieve these quotas.
• SG Analytics pre-screened the respondents based on the demographic, attitudinal or behavioral information.

VALUE DELIVERED:

• Performed evaluation of the gap between claimed and actual purchase intent of electric/hybrid vehicles in Western Europe
• Created a perception report on automatic driving
• Provided reliable estimates for metrics such as Not in use, targeted quotas, etc.