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Market potential for petroleum-electric hybrid vehicles

CLIENT

Leading European B2B research agency with specialization in Technology & Professional Services sectors.

OPPORTUNITY

Due to a significant gap between claimed and actual purchase intent, the client approached SG Analytics for support in understanding the underlying situation. The client further required an assessment of the market potential for personal petroleum-electric hybrid vehicles in France, Germany, and Italy.

SOLUTION

Employing a team of five primary research analysts, two data analysts and two quality analysts headed by a dedicated Project Manager, SG Analytics identified the customer requirements and the customer motivation points using the following approach:
  • SG Analytics shared the prerequisites with the panel team for selecting the appropriate respondents, taking measures to avoid over-contacting respondents and any biases in the responses.
  • SG Analytics’ team ensured that respondents are representative of the desired target population by appropriate targeting and customer funneling.
  • The team established demographic breaks and created quotas of respondents that meet specific criteria. The team distributed and routed the survey traffic to achieve these quotas.
  • We pre-screened the respondents based on the demographic, attitudinal or behavioral information.
 
600
Man hours.
1200
CAWI.
30
In-depth interviews (CATI).
12
Focus Group Discussions.

VALUE DELIVERED

►
1
Performed evaluation of the gap between claimed and actual purchase intent of electric/hybrid vehicles in Western Europe.
►
2
Created a perception report on automatic driving.
►
3
Provided reliable estimates for metrics such as Not in use, targeted quotas, etc.
 

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