Market intelligence for e-commerce marketplace

Client: Singapore-based renowned e-commerce marketplace

Bullets:

• 200 Hours of CATI
• 10 Select candidates identified and interviewed
• 100 Hours of transcript review, analysis and suggestions

OPPORTUNITY: Seeking to optimize its shipping processes in India, the client approached SG Analytics to understand the third-party logistics/transportation market and identify the most economical way of transportation

SOLUTION:

SG Analytics proposed a qualitative interview approach, and conducted the following:

• SG Analytics identified the consumer durable OEM’s, both domestic and international companies – with a presence in India
• SG Analytics then shortlisted relevant third party logistics providers across various Indian states
• SG Analytics team profiled all domestic E-commerce players to understand their approach to logistics related to consumer durables
• The team conducted focused, well-structured interviews in phases with the companies and validated the datapoints across multiple respondents

VALUE DELIVERED:

We appreciate the facts and insights presented on market intelligence and competitive intelligence for the logistics segment. We are looking forward to work with you again – Vice President Research

• Delivered insights on opportunity areas along the logistics valuechain
• Helped channelize opportunities and identify potential challenges
• Supported in shaping a business plan for logistics and business operations