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Market entry into Asian P&C insurance market

6
Countries.
2
Qualitative surveys.
500
Respondents.
10+
Players’ technology analyzed.

Client

An insurance company operating in five countries with headquarters in Luxembourg.

OPPORTUNITY

The client wanted to make an informed market entry into the Asian P&C insurance market. The insurer approached SG Analytics to conduct a detailed market study.

SOLUTION

SG Analytics designed a customized research solution for the client. Our market research team conducted a detailed market analysis to understand the P&C insurance industry in Asia and assess key factors such as:
  • Market size.
  • Macroeconomic and microeconomic environments.
  • Profitability and growth prospects.

We also conducted a comparative analysis of the life and non-life insurance markets, along with regulatory developments.
  1. We hold qualitative interviews with brokers, underwriters, industry experts and senior executives to understand the various distribution channels and supporting factors.
  2. We conducted desk research on the insurance market, along with Asia’s regulatory developments and potential M&A targets.
  3. Based on insights from the interviews, we conducted a customer profiling and assessed macroeconomic indicators, market potential, growth drivers, underwriting guidelines, competitive landscape. Also provided recommendations on market entry strategy.

VALUE DELIVERED

►
1
The final report highlighted key information about the demand factor for the insurance industry.
►
2
SG Analytics insights helped the client identify market trends in the insurance industry and execute an informed market entry.
 

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