Identify opportunities across the cancer patient journey

• SG Analytics’ team performed an extensive desk research to construct a detailed market overview and map the competitive landscape across the global as well as local market.
• The team conducted a detailed research on the regulatory landscape and drivers/barriers in key peripheral segments. We also identified current trends and opportunity areas for the client.

• For the opportunity areas identified, our team conducted exhaustive primary market research by talking to key opinion leaders (KOLs) to discover unmet needs in the patient journey.
• We mapped the client’s existing capabilities against the identified needs (white space assessment) and recommended the most relevant opportunity areas for the client.

VALUE DELIVERED

• SG Analytics provided synergies by identifying best-fit new areas around the existing product portfolio.
• We delivered relevant and high-quality insights from relevant external key opinion leaders.
• The client gained an improved understanding of the global end-markets to harness multiple growth opportunities.