10
Major competitors’ strategies analyzed.
Client
An established banking and financial services provider in Latin America.
OPPORTUNITY
The client wanted to explore the mobile banking segment in Latin America. SG Analytics was selected to provide analytics support for sales and online marketing as well as analyzing pricing margins in the mobile banking segment.
Preparation
After gaining an in-depth understanding of the client’s problem set, SG Analytics employed a team of interdisciplinary experts to provide business advisory based on complementary market research and data analytics, including data cleansing and management of large data sets.
Primary Research
SG Analytics conducted marketplace discussions with 35 respondents including regional sector experts, sales managers, financial managers, and mobile app developers to gain insights and develop an understanding of the market dynamics with respect to the following key drivers:
Secondary Research
SG Analytics assessed 10 major players of this market and conducted exhaustive desk research to find the information shared in various reports, press releases, and other sources of data to fill data gaps.
Data Analytics
SG Analytics data scientists cleansed and processed large volumes of transactional and consumer data to develop data models for postulating the pricing structure and conducted a sensitivity analysis across the target geography.
Advisory
Based on insights from the interviews, secondary research, and data analysis, SG Analytics generated insights into the consumer trends, competitive landscape, optimization of pricing and margins, and effective online sales and marketing strategies
VALUE DELIVERED
1
The final delivery report included information on pricing and margin optimization, and competitive landscape and strategy.
2
The client implemented the results to devise key sales and marketing strategies, as well as optimize its pricing models.
