Competitive landscape in Asian air cargo space

75
Hours of CATI.
10
Specialist interviews.
20
Hours for reviews and improvements.

Client

A ship chartering service provider with a chartering network covering Asia.

OPPORTUNITY

The client wanted to assess the competitive landscape of cargo sales in the Asian air cargo space. The client approached SG Analytics to understand the current situation, development, and trends.

SOLUTION

SG Analytics undertook a qualitative approach to resolve this issue:
  • In order to identify the competitive and comparative advantages of different air cargo service providers, SG Analytics set up detailed discussions with qualified respondents.
  • To ensure quality responses, SG Analytics restricted its respondent list to key stakeholders and opinion leaders in Singapore, Vietnam, Thailand, Malaysia, and Hong Kong. SG Analytics conducted qualitative interviews with Airlines, cargo-space sales agents, freight forwarders, and logistics service providers with fleets.
  • To ensure unbiased and consistent information, SG Analytics mapped all responses to respective standards for different countries and sectors.

VALUE DELIVERED

►
1
Provided a qualitative description of market drivers and entry barriers, as well as future opportunities and threats.
►
2
Provided market share data and ranking of players.
►
3
Conducted qualitative and quantitative reviews of each company’s competitive advantages compared to other key players.