Competitive analysis of Swedish banking sector

CATI + CAWI interviews.
Countries covered.


A financial institution operating in more than 5 locations in Sweden with more than 30 million customers.


The client approached SG Analytics to gain a better understanding of its key competitors’ strategies, potential product introductions, and capabilities.


SG Analytics devised a research map which included an in‐depth understanding of the key competitors’ strategy, potential introductions of new products and services, and capabilities in some of the key emerging markets across Europe, the US, and APAC.
  1. SG Analytics conducted primary research among customers, industry experts and key opinion leaders to understand the drivers, trends and product preferences.
  2. We created an extensive profile of competitors for the above-mentioned regions to identify their future operational strategies, and also assessed their implications.
  3. We analyzed regulations pertaining to financial institutions in the emerging markets.
  4. SG Analytics created both local and global profiles of potential competitors.
  5. We analyzed how the US and APAC regulations will impact the client, and provided solutions accordingly.


SG Analytics created the profiles of potential competitors and identified their future plans and strategies.