Banked consumer interviews.
Unbanked consumer interviews.
A South African financial services provider with significant presence across the African continent.
The client wanted to expand its geographical reach and cater to the needs of the unbanked population in East Africa.
SG Analytics business consulting team studied the target market to identify available modes of reaching the unbanked population. We devised a market entry model by conducting the following primary and secondary research measures:
Conduct a socio-economic analysis of East African consumers:
Marketplace discussion with competitors:
Based on the findings, SG Analytics’ Business Advisors developed a market entry strategy and provided recommendations on Fintech innovation, potential technology partnerships, and the user interface.
The final delivery included recommendations on digital strategy and related technology collaborations.
The client successfully expanded its geographical reach in the target region.