Hyper-converged tracker study for a consulting and storage disk solution provider

Premium business solution provider with focus on cross-divisional technology themes

Increase the efficiency of clients’ quarterly commercial sales process

Improve marketing and communication strategy with reference to value added resellers and buyers
Understand the commercial sales trend for client’s brand vs competition
Understand drivers that influence purchase for each quarter
Top attributes in the consideration set when buying “all – flash arrays”
Identify demand across converged/hyper-converged appliances

SGA designed a quarterly tracker study which covered 150 interviews with value added resellers across APAC region
SGA conducted telephonic interviews with the value added resellers of the client’s brands across Japan, Australia, India and Korea
SGA’s target respondents were the gold and silver partners of our client, who sell solutions to large and medium businesses

Our client was able to understand the shift in the sales for each quarter
Identify trends related to commercial sales vis-a-vis competition
Purchase drivers and intention to purchase for large and medium businesses
Understand the demand and requirement for “all-flash arrays” and converged/hyper converged appliances on a quarterly basis
Based on inputs shared by SGA, the client designed a framework for marketing and sales campaigns for converged and hyper-converged appliances across APAC

Perception (through percentage representation) of workload movement towards public cloud from traditional platform
Detailed analysis of the impact of discounting factor while purchasing or evaluating various brands across the market
Holistic view of the demand across different approaches to cloud storage (i.e. public cloud and private cloud) across the APAC market