Distribution management solution (DMS) vendor benchmarking
CLIENT
Leading beauty retailer
BUSINESS SITUATION
Emergence of new online customer order fulfillment models and disjoint supply chain disrupting operational business flow, leading to reduced sales and lower margins for end client
BENEFITS AND OUTCOMES OF OUR ENGAGEMENT
Recommended DMS implementation for warehouse/supply chain optimization
We assisted end client to identify top 5 best-fit solutions from list of identified vendors present in market
Provided insights on vendor capabilities through detailed benchmarking of their key functionalities for easy selection by client
ENGAGEMENT
DMS vendor selection to optimize client’s warehouse and distribution operations
SGA APPROACH
Conducted extensive desk research on CPG market w.r.t. products, store formats, online/offline presence, operations, technology, competition, etc. vis-à-vis the client
Performed gap analysis to identify distribution management to be a key improvement area for the client
Identified basic vendor selection criteria and rated 20 vendors to arrive at top 5 solution providers
Conducted in-depth research on vendor capabilities and qualitative interviews with 10+ executives from vendor side to benchmark them on exhaustive list of identified features/ functionalities
Validated vendor capabilities (such as IoT integration, campaign management, personalization, etc.) based on market knowledge and primary insights from DMS vendors’ existing customers
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