Understand brand perception held by the client’s customers and non-customers
Determine brand knowledge, consumer decision making process, and competitive rivalry
Understand consumers’ top preferences while selecting a brand with respect to price, brand awareness, quality, etc.
BENEFITS AND OUTCOMES OF OUR ENGAGEMENT
SGA helped the client determine brand perception and identify the need-gap
SGA provided recommendations on product improvement and pricing to drive sales
ENGAGEMENT
Gauge the company’s brand perception, identify key buying factors for the consumers while selecting a hair color brand, and assist the client to bridge this need-gap to drive product innovation
SGA APPROACH
SGA conducted an exhaustive secondary research to understand the US hair color market with respect to market size, product trends, growth drivers, competitive landscape, etc.
Conducted product benchmarking of 10+ competitors to gauge competitive rivalry
Administered an online survey covering 500+ customers as well as non-customers to draw insights across customer preferences and their buying behavior
Discussion with 10-12 retailers to understand brand sales viz-a-viz competitors and identify the need-gap
Follow us on Social Media for more interesting content
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Allow CookiesRead more
