Monitor brand awareness across multiple platforms

Client

 A leading specialty retailer offering innovative home improvement products and services through big-box format stores across the US

OPPORTUNITY

The retailer’s presence on social media was ineffective, hence the client wanted to measure the efficacy of its social outreach. The client also wanted a holistic view of its brand perception across various platforms.

SOLUTION

SGA engaged with the marketing and consumer insights group of the client to develop and deploy a near real-time tracking mechanism:

• SGA divided the problem into three major parts – survey data integration, social media data consolidation, and dashboard to provide a single version of truth
• SGA integrated online survey data with Tableau using the Web Data Connector functionality to provide real-time updates on the dashboard
• SGA team worked on social media listening tools like Sysomos and portal-specific tools like Tubular. SGA team developed applications using portal APIs and custom code for aggregating data from web in order to calculate key metrics to measure outreach.
• SGA developed a dashboard by combining the survey as well as the consolidated social media data. This dashboard showcased the key metrics from social media platforms including Brand sentiment and SocialReputation Score and various other metrics gathered from the survey.