A retail giant in the US having e-commerce site for online shopping
The client’s marketing team wanted to understand their budget allocation across various marketing vehicles. The client sought insights in effectiveness of affiliate marketing and optimizing the marketing mix. The client was facing challenges in appropriately attributing the contribution of each channel to the conversions, and benchmarking the best-commerce business model in their industry.
SG Analytics DA team understood client’s business and marketing strategy to gain insights into overall marketing effectiveness: