The emergence of COVID-19 has drastically influenced consumer behaviour and sentiments. Right from reduced shopping to paying less importance to brands, consumer behaviours have shifted rapidly in recent months.  While the markets were moving towards a customer-centric  paradigm, the coronavirus outbreak has conveniently  disrupted...

Artificial Intelligence is built as a digital equivalent of cognitive intelligence. Although AI systems could interact with humans efficiently, the level of emotional engagement is still modest. This is because...

Employee-manager relationship is the glue that binds an organization. Hence estranging this vital relationship results in attrition and negative comments trending on social media platforms in no time. Companies invest...