Extracting more value from marketing investments can be challenging, which is made even more difficult by the scale, speed-to-market and decentralization of marketing decisions to line marketing.
Large marketing budget might be spent on the wrong customer target, the wrong objective, or the wrong touch point. A ROI analysis would report a financial failure, but would not be able to explain the reasons for the failure.
At SGA, we look at Marketing Effectiveness beyond Marketing ROI. We have developed a comprehensive Marketing Effectiveness Framework, which includes insights from non-behavioural data and provides an unprecedented explanatory power to Marketing Effectiveness Models.
Our Marketing Effectiveness Services Include:
Service Delivery Methodology
With new digital channels, comes an abundance of rich but complex data sources that marketers need to translate into logical metrics. At SGA, our Marketing Effectiveness models incorporate current and emerging data streams.
Industries Where Our Offerings Are Applicable:
- Consumer Packaged Goods
- High Tech, etc.
Identifying various types of sentiments associated with positive and negative polarity
Understand the purchase behavior of customers from retail transactions data
Measuring the online presence of the bank compared to its global competitors
Identifying members most likely to terminate their policies
Predicting bunker prices over the next 6 months, using macro-economic data
Identify the topic of discussion and sentiment being conveyed in social feeds by various groups
Ascertain whether the bank should extend credit facilities to specific customers
Examining information of the bank’s large customer base in order to understand the possibility of churn
"We have found a rare combination of domain knowledge, statistical skills, and technology skills at SGA. SGA has been able to build statistical models and deliver
"The data scientists at SGA are smart problem solvers and are committed to meet tough timelines. Their major differentiators are their excellent technical understanding,