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Market Intelligence

Keep a pulse on your industry, customers, competition, and marketplace.

SG Analytics is an expert at collecting, processing, and analyzing market intelligence. We identify growth opportunities, profitable markets, and build a competitive strategy based on a deep understanding of your customers and the marketplace. We partner with clients across multiple sectors.

Opportunity Assessment

  • Evaluate and prioritize opportunities based on profitability, feasibility, investment, implementation time, risks, RoI, breakeven point, and time to profit
  • Estimate market size and industry spend based on category data subdivided by business unit, geography, and demography
  • Identify market vulnerability and potential response to a new product or service launch
  • Assess various pricing strategies to derive an optimum price for your products or services
  • Assess opportunities using frameworks including SWOT, PESTEL, and BCG Matrix
  • Client Examples

Competitive Intelligence

  • Get an in-depth look at your competitors with robust reports on their market positioning, customer base, strategic objectives and management profiles
  • Access competitor history, financial profile, relevant press releases, and significant forecasts
  • Identify the strengths, weaknesses, and key differentiators of your competitors
  • Anticipate competitor activity, see past disruptions, and interpret events
  • Detailed intelligence on competitor R&D strategy, product pipeline, technology roadmap, and PLC management objectives
  • Client Examples

Benchmarking Studies

  • Evaluate business performance against your direct and best-in-class competitors
  • Understand relative cost position, improve performance, and gain a competitive advantage by assessing yourself against key players in the market
  • Identify and prioritize opportunities based on the expected RoI
  • Balanced scorecards that consider external factors including competition and the industry at large
  • Cross-category benchmarking to benefit from best practices across multiple industries
  • Client Examples

Consumer Insights

  • Build a deeper understanding of factors that influence customers' decisions and patterns
  • Assess customer satisfaction, loyalty, advocacy pain points, and expectations
  • Improve value proposition, overcome barriers to adoption, and innovate faster
  • Build buyer personas across various customer segments and identify touchpoints to plan your marketing
  • Identify customer segments to personalize your marketing and branding activities
  • Client Examples

Knowledge Center - Your Information Hub

Step ahead with actionable insights that empower growth.