Our market research division is focused on providing high-quality data collection and data processing services to some of the largest industry analyst firms and boutique market research firms across the world. There is growing demand from businesses to engage with their key accounts. We help clients raise efficiencies and maximize commercial benefits on the basis of our research. Our broad sector expertise, organizational and financial strength, along with client-governing HR practices, enable efficient management and execution of large-sized projects across diverse industries, products, and geographies.
At SG Analytics, we use diverse methodologies, such as Computer Assisted Telephone Interviewing (CATI) and Computer Assisted Web Interviewing (CAWI) to ensure seamless processes:
- Business to Business Telephone and Online Surveys
- IVR Surveys
- Business to Consumer Online Surveys
- Omnibus Surveys
- Quantitative Surveys and Qualitative Surveys
- Online Focus Groups
- Mobile Surveys
- Recruitment Setting
SG Analytics’ core strength lies in its skilled qualitative and quantitative interviewers, who possess extensive experience working on complex projects and guarantee a better respondent experience as well as quality data. Moreover, our long-term working relationships with online panel providers yield best results for our clients.
Quick Facts About Our Market Research Service Offerings
Our Market Research Services Include:
CATI is a telephone surveying technique, in which the interviewer follows a script provided by a software application, which also permits the interviewer to educate respondents on the importance of timely and accurate data. It is further classified into:
- Quantitative: These are closed-ended surveys lasting for around 15 to 25 minutes. The survey instrument is provided by clients. We conduct these surveys based on predetermined specifications. No desk research is involved here.
- Qualitative: These are in-depth or semi-qualitative surveys with both open-ended and closed-ended questions. We conduct these surveys and provide responses transcribed in English. These projects may involve desk research, which requires reasonable efforts and relevant expertise.
- Recruitment: These include recruiting respondents for clients to conduct an in-depth discussion. Our team identifies and recruits respondents based on certain screening criteria and sets up a conference call for the client. These projects do not involve any delivery in the form of transcripts.
CAWI is an internet surveying technique, in which the interviewee follows a script provided on a website. Questionnaires are fed into a program for creating web interviews. The website also customizes the flow of the questionnaire based on answers provided, as well as information already known about the participant.
|Service||Multiple Geographies||B2B||B2C||Multiple Verticals|
Market Research FY 2014-15 Snap Shot
Service Delivery Methodology
At SG Analytics, we leverage a team of over 75 highly skilled, multi-lingual analysts with strong educational background, who can conduct their research in 42 languages. We assure 24x7 high-quality services to our global clients by providing 100% call recordings and live barge-in facilities.
Our holistic service approach positions us to create value cost efficiently in the complete market research process without compromising on quality.
Industries Where Our Offerings Are Applicable:
- Aerospace & Defense
- Telecom & Utilities
- Public Sector
- Media & Entertainment
- Retail & wholesale
- Banking & Insurance
Know more about Market Research at SG Analytics by downloading our PDF Brochure
B2B online surveys to understand the business and technology priorities of organisations
Qualitative interviews to understand the adoption of VSAT and SCADA services by organisations
Consumer online surveys to generate insights from the consumers about ‘advanced technologies’ used in vehicles
Telephonic surveys to understand on how organisation purchases networking technology, in campus switching
Recruitments for client to conduct 45 min. qualitative discussion trends in field force activities within CSPs
Telephonic surveys to understand the technologies used in meeting spaces
Recruitments for client to conduct 30 min. qualitative to understand the major pain points and challenges
"We have developed an exceptional working relationship with SG Analytics based on a series of core values and partnership approaches. During the initial tendering process, SG Analytics showed a large amount of business prowess, flexibility and desire to work with us that they became our core and only online data collection services providers. The company was always keen to become our sole provider for all services and recently won that contract against stiff competition. Our partnership continue to flourish and is certain to do so for many years to come.”
"Thank you for the excellent service in the first year of our working relationship and we are looking forward to a long lasting association. We are happy to have a special team at SGA that is smart, hard working and fun loving – a perfect mix."
"We were able to do some very interesting analysis on the data your team has gathered, and even at this early stage, we could provide some initial business guidance to our client based on the insights that are emerging"