Market Research Firm-SG Analytics

Market Research

Our market research division is focused on providing high-quality data collection and data processing services to some of the largest industry analyst firms and boutique market research firms across the world. There is growing demand from businesses to engage with their key accounts. We help clients raise efficiencies and maximize commercial benefits on the basis of our research. Our broad sector expertise, organizational and financial strength, along with client-governing HR practices, enable efficient management and execution of large-sized projects across diverse industries, products, and geographies.

At SG Analytics, we use diverse methodologies, such as Computer Assisted Telephone Interviewing (CATI) and Computer Assisted Web Interviewing (CAWI) to ensure seamless processes:

  • Business to Business Telephone and Online Surveys
  • IVR Surveys
  • Business to Consumer Online Surveys
  • Omnibus Surveys
  • Quantitative Surveys and Qualitative Surveys
  • Online Focus Groups
  • Mobile Surveys
  • Recruitment Setting

SG Analytics’ core strength lies in its skilled qualitative and quantitative interviewers, who possess extensive experience working on complex projects and guarantee a better respondent experience as well as quality data. Moreover, our long-term working relationships with online panel providers yield best results for our clients.

Quick Facts About Our Market Research Service Offerings

Quick facts about our Service offerings

Our Market Research Services Include:

CATI is a telephone surveying technique, in which the interviewer follows a script provided by a software application, which also permits the interviewer to educate respondents on the importance of timely and accurate data. It is further classified into:

  1. Quantitative: These are closed-ended surveys lasting for around 15 to 25 minutes. The survey instrument is provided by clients. We conduct these surveys based on predetermined specifications. No desk research is involved here.
  2. Qualitative: These are in-depth or semi-qualitative surveys with both open-ended and closed-ended questions. We conduct these surveys and provide responses transcribed in English. These projects may involve desk research, which requires reasonable efforts and relevant expertise.
  3. Recruitment: These include recruiting respondents for clients to conduct an in-depth discussion. Our team identifies and recruits respondents based on certain screening criteria and sets up a conference call for the client. These projects do not involve any delivery in the form of transcripts.

CAWI is an internet surveying technique, in which the interviewee follows a script provided on a website. Questionnaires are fed into a program for creating web interviews. The website also customizes the flow of the questionnaire based on answers provided, as well as information already known about the participant.

Service Multiple Geographies B2B B2C Multiple Verticals
Qualitative Recruitment NA
Qualitative Interview
Other Services

Data collection

Market Research FY 2014-15 Snap Shot

Market Research FY 2013-14 Snap Shot

Service Delivery Methodology

At SG Analytics, we leverage a team of over 75 highly skilled, multi-lingual analysts with strong educational background, who can conduct their research in 42 languages. We assure 24x7 high-quality services to our global clients by providing 100% call recordings and live barge-in facilities.

Our holistic service approach positions us to create value cost efficiently in the complete market research process without compromising on quality.

Market Research
Industries Where Our Offerings Are Applicable:

  • Aerospace & Defense
  • Manufacturing
  • Telecom & Utilities
  • Public Sector
  • Media & Entertainment
  • Retail & wholesale
  • Banking & Insurance

Know more about Market Research at SG Analytics by downloading our PDF Brochure

Case Study Case Study

Case Study Client Testimonials