Market Research Firm-SG Analytics

Market Assessment

SG Analytics’ market assessment services showcase ingredients required to succeed in a new or existing market. Whether a company is planning to evaluate growth opportunities in a new market or is assessing the existing market dynamics, we possess proven expertise in end-to-end market assessment services. For instance, the geographic expansion is one of the fastest ways to accelerate profitable growth as it allows companies to roll out their successful products or services in new markets. However, such an expansion program requires diligent market assessment as companies need to navigate in unfamiliar territories and accordingly identify the most attractive market(s) to foray into.

Even if a company is familiar with the existing market dynamics, they often need assistance to anticipate and manage varying complexities of the marketplace. For this, we at SGA, conduct landscape and attractiveness analyses to understand the marketplace and possible future developments, which could be critical in the evaluation of an industry. We adopt a rigorous methodology, which helps companies identify and prioritize the key markets from a large set of markets, analyze competitive landscape and identify the key opportunities to develop an actionable growth strategy.

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Service Delivery Methodology


A robust business plan requires thinking beyond gut feeling, experience and supporting the plan with a fact-based market assessment. Our market assessment service supports a client’s business plan with its meticulous advisory services by systematically evaluating the markets and opportunities by starting with a set of potential markets and filtering to the most attractive markets and opportunities.

We adopt a structured and scientific methodology combining both desk research and primary research. A significant sampling process is followed after discussions with key stakeholders across the value chain to gain market insights. Our vastly experienced analysts possess proven expertise in consulting ranging from multi-country market assessment to in-depth country-level assessment.

Industries Where Our Offerings Are Applicable:


  • Automotive
  • FMCG
  • Healthcare
  • Retail
  • Manufacturing
  • Technology
  • Professional Services

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