Get In Touch

Lead Source

Pharmaceuticals & Life Sciences

High quality information is becoming increasingly vital for Pharmaceutical and Life Sciences (PLS) companies. Whether it is pricing products, lowering supply costs, or maximizing sales performance, PLS companies rely on SG Analytics’ research and analytics support to make critical business decisions.

Key questions we answer

  • Products

    Investigate product launch timelines.

  • Markets

    Determine market access strategies including pricing and reimbursements.

  • Messaging

    Key messaging and positioning in target markets.

  • Sales

    Optimize sales force and prioritize sales initiatives.

Business Intelligence

  • Studies to identify new markets or white space across geographic/demographic segments, therapeutic area, target patients, extended use or new patients for existing products, institutional segments, and marketing channels
  • Study and analyze the market reach (penetration rate and share) for products or services and pursue the most appropriate strategy
  • Competitive intelligence on market share, product offerings, areas of expertise, nature of business, and mergers and acquisitions
  • Identify and pre-qualify target organizations with the appropriate technical match and an interest in collaboration

Market Sizing and Forecasting

  • Market assessment to understand epidemiology, market size, growth, key trends, competition, and patient potential
  • Competitive assessment on R&D strategy, product pipeline, technology roadmap, and product life-cycle management objectives
  • Prelaunch assessment to understand pricing and regulatory policies, reimbursement scenarios, and market access
  • Patient-based market forecasts for new and existing products to understand market potential, target patients, and market expansion
  • Client Examples

Technology Scouting

  • Identify solutions for R&D challenges and uncover innovations that can revolutionize current product lines
  • Assist in brand extensions and product development
  • Leverage technology intelligence to gain competitive advantage
  • Take informed business decisions across the innovation process

Open Innovation

  • Get a macro and micro-level understanding of any technology space
  • Research technical fields and identify global technologies and innovators
  • Analyze the state of the art and identify innovation trends
  • Identify potential opportunities and associated risks of investing in new technology areas

IP Research

  • Assess the feasibility of the patent via novelty/patentability searches
  • Avoid post-patent risks and costs by investing in freedom to operate/clearance searches before applying for a patent
  • State of the art searches to understand the patents landscape
  • Assess current and future regulatory changes

Primary Research

  • Acquire market intelligence via specialized primary research
  • Perform qualitative and quantitative research via interviews, community studies, and trend analysis
  • Validate primary intelligence with exhaustive secondary desk research data
  • Analyze market intelligence data to develop a robust solution and key messaging

Supply Chain Management

  • Volume-based short term forecasts for drugs to track performance, demand, and supply
  • SKU-level analysis for strategic decisions – line expansion and new formulation launch
  • Inventory management based on long-term forecasts, analyze forecast errors, JIT solutions
  • Manage volumes in line with market demand and changing consumer preferences
  • Predict and manage supply events such as tender acquisition, new manufacturing units, and impact of price variations
  • Client Examples

Sales Force Optimization

  • Understand sales force composition by territory, product segment, and specialty segment
  • Manage internal sales resources by optimizing costs and profits
  • Identify key problem areas and provide robust solutions and recommendations
  • Create tools and dashboards to monitor the sales team
  • Client Examples

Track Relevant Industry Data

  • Analog library to understand product launch performance with respect to peak share, launch curve, lag time, and time to peak
  • Maintain data sets in specific therapeutic areas including days of therapy, products, and regions
  • Track M&A deals across pharmaceutical companies globally
  • Create dashboards that help track and analyze data including drug volume, sales, revenue, and units

Knowledge Center - Your Information Hub

Step ahead with actionable insights that empower growth.