SGA offers Commercial Banks services such as Customer Acquisition, Credit Scoring, Customer Segmentation, CRM Analytics, Up Sell / Cross Sell Opportunity Identification, Churn Management and Customer NPV Models. These solutions are developed on the customers existing business intelligence platform and are technology agnostic. SGA's deep domain knowledge helps customers not only analyze their internal performance but also to benchmark with their peers both regionally as well as globally.
Please click on any of the options below to view relevant examples
- Online Customer Analytical Workbench
- Customer Data Management, Data Aggregation, Cleansing and Segmentation
- Customer Profiling, MIS Reporting & Identification of New Up sell / Cross sell Opportunities
- Channel Usage Analysis
- Customer and Product Profitability Analysis
Online Customer Analytical Workbench
Build an analytical workbench using customer data from multiple sources to:
- Test segmentation scenarios
- Analyze customer data by segment, line of business, relationship managers and others
- Identify business opportunities based on codified business rules
Customer Data Aggregation, Cleansing and Segmentation
- Integrate customer data from multiple back-end systems and use sophisticated tools for best data selection
- Improve data quality using statistical tools for cleansing and normalization
- Segment customers to align them to business objectives and build multiple segmentation models
Customer Profiling, MIS Reporting & Identification of New Up sell / Cross sell Opportunities
- Profile customers deeply based on their CRM data, key metrics and asset/liability balances
- Build sales dashboard for management which highlight performance and linkage to sales KPI’s
- Identify strategic and tactical cross sell /up sell opportunities in the existing customer base
Channel Usage Analysis
- Analyze channel usage trend by customer segment to highlight usage patterns, SLA deviation and service gaps
- Benchmark existing channel usage to best-in-class practices and build channel roadmap to close the gap
- Identify opportunities to migrate customers to low cost channels base
Customer and Product Profitability Analysis
- Build profitability models at the product, customer segment or discrete customer level to identify profit drivers
- Analyze customer profile and transaction data at the product level using sophisticated multivariate regression models to identify actionable steps to drive higher profitability
