Market Research Firm-SG Analytics

Entry Strategy

Globalization throws up many opportunities for companies to walk on the growth path by aggressively exploring new markets. Regardless of whether it is a large or small firm, every company needs to put in place an expansion program. However, in the absence of strategic planning, an enterprises would face headwinds. A company's entry into a new market commences with market assessment followed by charting out an actionable strategy for the priority market(s).

However, the market entry strategy always brings a host of challenges, thus highlighting the importance of professional consulting support to arrive at informed decisions. We at SGA aim to assist clients, irrespective of the size of the enterprise, providing strategic insights to enable them to venture into new territories with ease. The decision-making criteria for any organization’s growth and expansion plan revolve around three key questions:

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Service Delivery Methodology

Experienced analysts work closely with our clients exploring the possibility of expanding beyond their existing markets. We adopt a structured approach, combining both desk and primary research. We also work in collaboration with our clients as an “extended team” and follow a meticulous exploratory research process across the value chain. At SGA, we provide end-to-end market entry strategy services; starting from identifying the right mode of market entry to developing strategies for marketing mix and finally, designing a detailed market development plan.

Industries Where Our Offerings Are Applicable:

  • Automotive
  • Consumer
  • Healthcare
  • Retail
  • Manufacturing
  • Technology
  • Professional Services

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