Market Research Firm-SG Analytics

Data Analytics Case Studies


Client
UK-headquartered ,leading fashion retailer specializing in clothing and luxury food products, with stores across 40 countries
Services:
  1. Create forecast estimates of seasonal sales for ~1220 SKUs
  2. Automate the forecasting process to be run for an estimated 4,500-5,500 SKUs every year

Value Delivered:
  • Span of the automated forecasting process has been extended to cover over 5,000 SKU’s across 160+ stores
  • Increase in annual revenues by £2m driven by improvements in product availability
  • Higher RoI across promotional activities.

  • Client
    UK-based retailer specialized in products for expectant mothers and in infant merchandise
    Services:
    1. Delivered a thorough understanding of conversations occurring in social media; on the category, brand and key competition
    2. Profiled segments of expectant and recent mothers, in terms of:
      • Demographics eg. occupation, location, age
      • Behavioral eg. her influencers in life, motherhood, her interaction with the category
      • Psychographic eg. her life priorities, her anxieties & joys

    Our approach:
    Our Approach
    Value Delivered:
  • Provided 2 distinct positioning platforms for next round of brand communication
  • Identified specific segment to focus on, for upcoming business cycle

  • Client
    US Bank
    Services:
    Re-development of the Mortgage customer survival model based on censored observation data
    Value Delivered:
  • Survival Model was developed within a four-month time frame
  • The forecast error reduced to less than 2% overall
  • Customer attrition reduced by 12% within a one year time span

  • Client
    Leading UK Alcohol Brand
    Services:
    Identifying various types of sentiments associated with positive and negative polarity
    Value Delivered:
    Detailed sentiment analysis enabled the client to use:
    • Efficient marketing campaign management by inspiring content creation and driving brand-building conversations
    • Better targeting in a more complex consumer environment
    Client
    US Consumer Goods Company

    Services:
    Understand the purchase behaviour of customers from retail transactions data

    Value Delivered:
    Helped the company to re-shelve it products in the retail market which had a 3.2% impact on monthly sales judged over a 4 month period
    Client
    Large German Private Bank

    Services:
    Measuring the online presence of the bank compared to its global competitors and identifying the sentiment being conveyed by social feeds

    Value Delivered:
    • Identified blogs as the most effective sources through which the bank could actively engage with investors, while educating them about the latest market trends
    • Identified Opinion leaders on financial forums, who could contribute in enhancing the bank’s reputation
    Client
    US Health Insurance Provider

    Services:
    Identifying members most likely to terminate their policies

    Value Delivered:
    Increased the accuracy in predicting terminations by 17.4%
    Client
    Leading European Shipping Company

    Services:
    Predicting bunker prices over the next 6 months, using macro-economic data

    Value Delivered:
    Provided forecasts across large number of routes and ships with variations of 0.1-3%
    Client
    Top 20 US Pharmaceutical Brand

    Services:
    Identify the topic of discussion and sentiment being conveyed in social feeds by various groups

    Value Delivered:
    • Identified customers showing negative polarity and sentiment from social feeds who were then sent text messages, highlighting clinical end points and webinars from Key Opinion Leaders
    • Enabled publication messages in medical journals and audio-video promotional campaigns to be redesigned
    Client
    Large European Commercial Bank

    Services:
    Ascertain whether the bank should extend credit facilities to specific customers

    Value Delivered:
    • Redefine scoring metrics for loan applications
    • Revised qualifying criteria for loans, the rates of interest to be applied as well as the limits of credit
    Client
    Large US Bank

    Services:
    Examining information of the bank’s large customer base in order to understand the possibility of churn and recommending new campaign and targeting strategies for high potential churners

    Value Delivered:
    Developed solutions using a combination of analytics methodologies, that had the following impact:
    • 11% increase in customer retention from medium and high churn groups
    • Campaign messages were customised according to different groups of customers, taking into account their churn probabilities

    Data AnalyticsData Analytics

    At SGA, we help our clients in making effective C-level decision by leveraging various data and analytical methods.

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