Market Research Firm-SG Analytics

Customer Management

In a rapidly changing customer landscape, the following trends are redefining the way corporations deal with customer management:

  • Data Explosion — Both structured and unstructured data pose serious challenges to decision-making
  • Mobility — Real-time data specifically to the physical customer location represents the complexity of customer interactions
  • Cloud Computing — Data processing at a lower cost through virtual access is increasingly becoming the norm for successful organizations
  • Digital World — Real-time customer information and rise of a phenomenal customer sentiment understanding
  • Emerging Technologies — Big data technologies are continuously evolving to cope up with the rise of unstructured data

We consistently evolve our algorithms and solution approach to fulfill the ever changing requirements of our customers.

Our Customer Management Services Include:

  • Bespoke Segmentation
  • Activation and On-boarding
  • Increase in Share of Wallet
  • Campaign Optimization
  • Customer Retention
  • Customer Lifetime Value Models

Our Solutions Span Across Each Stage of the Customer Lifecycle

Customer Management

Service Delivery Methodology


We adopt a three-pronged delivery process for customer management and leverage both structured and unstructured data sources like billing & provisioning, CRM, customer care, product information, campaign data and social media feeds among others.

Industries Where Our Offerings Are Applicable:

  • Telecom
  • Pay TV
  • Banking
  • Financial services
  • Insurance
  • Media

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