Market Research Firm-SG Analytics

Competitive Intelligence

Given the ever-changing business climate, firms in their effort to stay ahead of the curve require access to superior competitive intelligence (CI) services. At SGA, we help clients to transform mundane information into actionable intelligence with foresight through collation, synthesis and analysis, thereby facilitating efficient decision-making. In order to stay ahead of the competition, it is imperative for a company to understand the market positioning, sales and marketing methodology as well as product and pricing strategies of its key competitors.

SGA’s Competitive Intelligence

Our CI services provide an in-depth analysis of the competitive landscape and its benchmarking. They cover detailed competitor profiles. Moreover, we actively track both direct and indirect competitors and conduct a threat analysis. Consequently, the decision-maker can identify challenges, formulate a sustainable business model and minimize competitive threats.

Service Delivery Methodology


SGA’s service delivery is designed to work in a multi-disciplinary, cross-functional manner that will empower businesses to overcome competitive threats. Our key differentiator is our multilingual primary research capability, which provides us a competitive edge and helps to provide insights into competitors’ current capabilities and future strategies. We adopt a structured approach for CI and leverage our primary research capabilities targeting the key sources across the value chain. We also adopt a triangulation method to collate and validate data from all the key stakeholders.

Industries Where Our Offerings Are Applicable:


  • Automotive
  • Consumer
  • Healthcare
  • Retail
  • Manufacturing
  • Technology
  • Professional Services

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