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Marketing Analytics

Using data to power your brand and business growth.

In today’s connected and competitive marketplace, establishing a brand successfully and growing sales consistently and profitably can be a challenge. SG Analytics’ unique combination of data analytics and market research expertise generates insights that can enhance brand image and propel sales growth. Our innovative services enable you to understand market dynamics and identify new opportunities.

Marketing Effectiveness

  • Marketing ROI: Analyze return on investment of marketing spend for more efficient resource allocation
  • Market segmentation: Use rigorous customer segmentation techniques and targeting tools for better brand positioning
  • Marketing campaign effectiveness: Measure and optimize campaigns to target the right customers and maximize returns
  • Client Examples

Social Media Listening and Monitoring

  • Capture social media data: Identify and extract relevant social media data for business insights
  • Sentiment analysis: Gauge consumer satisfaction and sentiment to improve products or services
  • Social media analysis: Analyze social media conversations and generate consumer insights using tools and techniques like Natural Language Processing and text mining
  • Client Examples

Multi-channel Attribution and Modeling

  • Market mix modeling: Optimize spend and estimate the impact of various marketing tactics through multi-channel market mix models.
  • Conversion modeling: Build models to identify and convert site visitors into paying customers and improve conversion rates
  • Comparative analysis: Perform comparative analyses of different marketing channels and optimize your marketing budgets
  • Client Examples

360-degree Customer View

  • Single unified customer view: Establish a single unified customer view that captures key metrics for marketing
  • Customer acquisition: Optimize customer acquisition and retention processes using lead conversion analysis, sales cycle analysis, and tailored, data-driven marketing campaigns
  • Customer satisfaction: Promote customer satisfaction by minimizing touchpoints and increase customer lifetime value through advanced psychographic analyses and hyper-personalization
  • Client Examples

Knowledge Center - Your Information Hub

Step ahead with actionable insights that empower growth.