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Consumer Analytics

Analytics to acquire, engage, and retain your customers.

Understand your buyers' journey

As today’s consumers have access to information, markets and networks at their fingertips, it is becoming increasingly complex for businesses to understand their target market and its ever-evolving purchasing behavior. By creating sophisticated analytical models and developing relevant strategies, SG Analytics enables businesses to understand their customers and their requirements, leading to high-value customer retention.

Understanding the Customer

  • CLTV models: Leverage capabilities in CLTV modeling to predict who your best customers will be and understand who your best customers are, enabling you to unlock the optimal value of your customers
  • Customer migration: Understand customer behavior over a period of time and develop a framework to predict future customer behavior and movement across segments
  • Client Examples

Customer Acquisition and Retention Modeling

  • Customer acquisition strategies: From highly customized services to campaigns and promotions, SG Analytics enables businesses to identify what customers are most likely to respond to
  • Customer retention models: Gain deeper understanding of customers to identify and model motives and factors that endear them to your products and services
  • Client Examples

Customer Segmentation and Behavioral Analytics

  • Customer segmentation: Analyze and segment customers based on behavior, preferences, demographics, and purchasing patterns
  • Behavioral analytics: Discover the causes and variables that influence customer behavior
  • Client Examples

Consumer Engagement

  • Hyper-personalization: Devise strategies that help you deliver personalized products and services to your customers
  • Cross-sell and upsell: Generate and implement cross-sell and upsell tactics that deepen customer engagement, and generate better returns on your marketing investments
  • Client Examples

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