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Analytics

Use analytics to make better decisions and power growth.

In a data-driven world, companies need to harness the true potential of data to make effective decisions. This is where our analytics capabilities and research skills come in to enable clients make the best of unrealized opportunities.

Who We Work With

  • CMO's & Marketing Decision Makers

    We form the foundation for data-driven decision making.

  • Chief Digital Officers

    We create digital and IoT roadmaps to create hyper-personal consumer experiences.

  • Sales Leaders

    Our targeted sales solutions deliver higher RoI's.

  • Supply Chain Leaders & Decision Makers

    We help you cut the slack and create better processes and precedents.

Marketing Analytics

  • Measure effectiveness of marketing spends and predict return on investments
  • Generate insights from social media data to understand consumer sentiments and market trends
  • Develop and enhance multi-channel attribution models to identify the most effective marketing channels
  • Generate a “360-degree” view of customer behavior and launch personalized offers
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Consumer Analytics

  • Identify, acquire, and retain customers to improve profitability
  • Understand customers’ behavior better and use segmentation for better targeting
  • Hyper-personalize your offerings to improve customer engagement and get better returns on your investments
  • Know who your best customers are
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Sales Analytics

  • Optimize Salesforce usage and territory management strategies to get the best out of sales teams
  • Forecast markets and sales potential accurately for better outreach and coverage
  • Analyze performance of sales teams and design incentives that maximize productivity and returns
  • Track and measure performance of sales teams across products and segments to optimize sales costs
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Operations and Supply Chain Management

  • Accurate demand forecasting using organizational, market, and economic variables
  • Inventory planning and optimization using data and optimization models
  • Vendor management strategies using predictive tools to ensure streamlined supply chain networks
  • Network and capacity optimization to ensure efficient transportation and delivery of products and services
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Business Intelligence and Data Visualization

  • Develop guided dashboards for effective decision making
  • Understand trends and patterns within data through data discovery and visualization
  • Managed and automated data reporting services
  • Data extraction, preparation, aggregation, and consolidation for end-to-end analytics
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SGA Edge

Knowledge Center - Your Information Hub

Step ahead with actionable insights that empower growth.