Market Research
SGA’s Market Research division has been focusing on providing Primary Research services to our clients that involves data collection across APAC, Europe, ME & Africa and North America covering all major countries and languages using telephone and online methodologies.
Our Project management team comprises of market research industry experts with a combined experience of 25+ years with strong understanding of project scoping, feasibility assessment, execution and delivery skills. They have extensive experience across domains such as IT, Telecom, Retail, Healthcare to name a few.
Our clients include Market Research Firms, Consulting firms, Large Corporations.
Example of Services
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Type of Service |
Details |
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CATI Capabilities |
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40+ peoplestrong in-house CATI data collection team
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Specialize in both qualitative (in-depth) and quantitative (closed-ended) B2B surveys through experienced interviewers
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Ability to conduct interviews with C-level and senior most ITDMs and BDMs across industry verticals
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Ability to engage executives in 30-60 minutes discussion
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Large contact database of 1 million+ executives across functions, company size & industry verticals. Internal and subscribed databases (Hoovers, OneSource)
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Predictive dialerfacility for higher efficiency and productivity
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100% call recordingsas part of deliverables
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CAWI Capabilities |
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Providing surveys in the panelist’ respective native language
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Monitoring the volume of surveys administered to minimize panelist fatigue
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Continually evaluating response quality to ensure panel members remain active
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Providing panelist support 24x7x365 in 37 different languages around the globe
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Sending panelists a quarterly newsletter featuring news, contests, etc.
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Awarding redemption checks in the panelists’ respective local currency
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Keeping the pulse on panelist satisfaction by conducting quarterly feedback surveys and taking action on survey results
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Refreshing the look and feel of panel member websites, survey invitations and formats annually
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Asking members to update their personal and profiling data for accuracy periodically throughout the year
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Sending members holiday greeting cards
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Engaging specialty panelists with targeted activities based on their areas of interest
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